Earth Hour is an annual international event created by the WWF (World Wide Fund for Nature/World Wildlife Fund), held on the last Saturday of March, that asks households and businesses to turn off their non-essential lights and electrical appliances for one hour to raise awareness towards the need to take action on climate change.
It was pioneered by WWF Australia and the Sydney Morning Herald (a daily broadsheet newspaper published by Fairfax Media in Sydney, Australia) in 2007 with 2.2 million homes and businesses turning off their lights for an hour in between 7:30pm to 8:30pm on 31 Mar 2007 Saturday. Many Sydney icons were switched off for the hour including the Harbour Bridge, the Opera House sails and the Luna Park face. According to Energy Australia, there was a 10.2% reduction in electricity consumption across the Sydney CBD for the 60 minutes Earth Hour 2007.
This event had grown into a global sustainability movement by the following year of 2008 and achieved worldwide participation up to 100 million people across 35 countries participating. Global landmarks such as the Golden Gate Bridge in San Francisco, Rome’s Colosseum, the Sydney Opera House and the Coca Cola billboard in Times Square all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.
In 2009, the Earth Hour will be at 8.30pm local time on 28 March, Saturday. Hope the people across the world to turn off their lights and join together in creating the vital conversation about the future of our precious planet. The iconic buildings and landmarks from Europe to The Americas will stand in darkness at that one hour.
[Source: www.earthhour.org, Wikipedia, WWF Australia and Facebook Earth Hour Group]
Earth Hour is a message of hope and a message of action. It’s just as simple as a flick of the switch. So, lets join for the Earth Hour 2009 next Saturday (28 March 2009) from 8:30pm to 9:30pm and make a difference.
Earth Hour 2009 aims to reach more than one billion people in 1,000 cities around the world (sign up and be counted). They will send you newsletters filled with useful tips and a reminder for the big night.
Everybody, lets save our blue planet by turning off the light for an hour on 28 Mar 2009 8:30pm to 9:30pm. To Sign UP Now!